Ram trucks are some of the most noticeable large vehicles on the road, but you probably know them because of their iconic logo and name. For many years, Ram vehicles have been a staple to American culture and increased in popularity across the globe. In this article you’ll learn all about the history of Ram, their sales, and the different models they offer.
History
Although Ram has been around since the 1980s, they haven’t always been their own independent car company. The first Ram truck was manufactured by Dodge
in 1980, when they released the first vehicle under that name. In 2009 when Fiat bought out Chrysler (the owner of the Dodge brand), Ram separated from Dodge and became its own company. Since then, they have seen continued success in their marketing and sales of their trucks. Currently, the cars are produced by Stellantic North America, which was previously known as another familiar name in the automotive industry, Chrysler Group, LLC.
Throughout its history, Ram trucks have consistently won awards such as “Truck of the Year” by Motor Trend magazine. There are currently five generations of Ram trucks that have been produced:
- First generation – 1981
- Second generation – 1994
- Third generation – 2002
- Fourth generation – 2009
- Fifth generation – 2019.
The Logo
Despite its relatively new history compared to other car companies, the image of a ram has long been used by Dodge as a hood ornament for their vehicles since the early 1920s. It was designed by
Avard Tennyson Fairbanks, who was asked to design a hood ornament specifically. It started out as a large hood ornament, standing for the “powerful and forceful” nature of the trucks. However, as time went on, the logo of the ram evolved into what we see today – the ram in a much more compressed format. It has also undergone various color changes, mostly in red, gray, and black hues. Despite the changes, though, the Ram logo has been consistent in one thing – demonstrating the strength of the vehicle and the bold statement they make on the road.
Sales
According to statistics compiled by CarSalesBase, Ram has sold over 8 million pickups since 2000. Statistics are derived from reports published by Fiat, the company that owns Ram since its split from Dodge and Chrysler in 2009.
Many Different Models
RAM has a stellar selection of trucks, vans, and utility vehicles available for purchase. Here’s a list of the ones currently available:
Model | Avg Asking Price | Picture | Description |
Used: $16,776 New: $35,200 |  | The Ram 1500 is the perfect starter truck for someone new to the Ram family with a quad cab, towing capacity of up to 7,690, and a V6 engine. | |
Ram 1500 Classic | Used: $26,500 New: $29,515 |  | The Ram 1500 Classic is another great basic quad cab truck option, with its V6 engine, 8-speed automatic 850RE transmission, and heavy duty split bench seats. |
Used: $19,458 New: $37,750 |  | The Ram 2500 has a towing capacity of up to 15,040, a V8 engine, and spacious interiors to accompany you on your next adventure. | |
Used: $24,900 New: $39,325 |  | If you’re looking for a strong truck, the Ram 3500 is it. With a towing capacity of up to 14,970, a V8 engine, and upgraded suspension, towing, and axle features, it is the perfect option for those looking to move heavy items on the road. | |
Ram 3500 SRW 10K GVWR Chassis Cab | Used: $30,900 New: $38,305 |  | The Ram 3500 SRW 10K GVWR Chassis Cab truck is a great option for those looking for a dutiful utility vehicle. It has a towing capacity of up to 18,180 pounds, a 6.4L V8 Heavy Duty HEMI MDS engine, and an 8-speed automatic transmission. |
Ram 3500 Chassis Cab | Used: $18,750 New: $37,950 |  | The 3400 Chassis Cab is another option for a great utility vehicle. It has all the features of the previous option, but features a 16,190 pound towing capacity. It comes in several different color options, meaning it can match whatever vibe you are aiming for with your vehicle. |
Used: $29,520 New: $42,490 |  | As one of the strongest of the Ram vehicles, the 4500 Chassis Cab has a towing capacity of up to 19,050 pounds, a 6.4L V8 heavy-duty HEMI engine, and a 6-speed auto Aisin AS66RC HD transmission. It also comes in a wide variety of colors. | |
Used: $38,995 New: $43,400 |  | Another one of Ram’s strongest trucks is the Ram 5500 Chassis Cab. It can tow up to 19,500 pounds, has a 6.4L V8 Heavy Duty HEMI engine, and a 6-speed automatic transmission. It also has a 7-pin trailer wiring harness, trailer camera wiring, and front and rear stabilizer bar. | |
Ram ProMaster City | Used: $13,995 New: $27,295 |  | The Ram ProMaster City is the perfect vehicle for those looking to transport lots of people in one vehicle. It features a towing capacity of up to 1,914 pounds, a 2.4L I4 MultiAir Engine, and a 9-speed 948TE FWD automatic transmission. |
Used: $17,995 New: $32,800 |  | The Ram Promaster is a great vehicle for those looking for a cargo van that blows the competition out of the water. It features a towing capacity of 6,910 pounds, a 3.6L V6 24V VVT engine, and a 9-speed 948TE automatic transmission. |
Most Popular Model
Although all the models of Ram trucks serve different purposes and cater to a different audience, the Ram 1500 is by far the most popular model purchased by the average person. It provides enough towing capacity to haul large items, a wide variety of color options, and upgraded technology and equipment. In fact, it is so popular that Car and Driver rated it the “best pickup truck you can buy today.”
Geographic Popularity
Ram trucks are sold across the globe, although they started out as an American vehicle. They are sold in North America, Latin America, the Middle East, Europe, Southeast Asia, Oceania, and Angola. According to Mopar Insiders, Ram vehicles are the most popular in the following states in the U.S.: Alaska, Arkansas, Arizona, Nevada, and Wyoming. Their headquarters is located in Auburn Hills, Michigan, with other factories located in Warren, Michigan and Saltillo, Mexico.
Sustainability
Ram has always put significant effort into being a sustainable company, especially since it has roots in being a reliable and safe vehicle manufacturer. In 2020, the Ram 1500 was given the prestigious award of being the automotive industry’s “most eco-friendly truck.” It was given the award for its fuel efficiency and ergonomic aerodynamics.
Safety
Safety is another huge priority to Ram. Their upgraded safety features are some of the best on the market, with all of their vehicles being equipped with the best available. Here are some examples of their safety features:
- Electronic Stability Control – helps drivers to maintain control over the brakes and engine power.
- Electronic Roll Mitigation – helps to keep the vehicle “centered” while driving.
- 360 degree Cab and Trailer Surround View Camera – have a full-range view of the surroundings from both the truck and whatever the driver is hauling.
- LaneSense Lane Departure Warning – alerts the driver when another car is approaching in their lane.
- Blind Spot Monitoring – helps to prevent accidents caused by missing another car’s presence in the blind spot.
- Rear Cross Path and Trailer Detection – allows the driver to move through small spaces with extra sensors that account for the length and width of the cab and trailer.
- Forward Collision Warning with Active Braking – can immediately enact brakes if a collision warning is detected.
- Pedestrian Emergency Braking – detects pedestrians on the street, enacting brakes if needed.
- Parallel and Perpendicular Park Assist – guides the driver when parallel or perpendicular parking in tight spaces.
Vehicles are also equipped with six standard airbags and 14.9 inch standard brakes.
Looking to sell a Ram for cash?
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