When you think of a luxury car, the name Porsche probably pops into your head. As one of the world’s top brands for luxury cars, the company is known for their vehicles possessing three things: elegance, engineering, and speed. Keep reading to find more about the company’s history, their available models, and more.
How the Company Got Started
Ferdinand Porsche developed the Porsche company in 1931 at a facility in Stuttgart, Germany in Europe. With his two business partners Adolf Rosenberger and Anton Piech, the company began working with the German government to create vehicles that would later be known as Volkswagen models. The original company name was Dr. Ing. h. C. F. Porsche GmbH.
Before they began making the Porsche models we are all familiar with today, the company made military grade equipment for the military. After a long and tumultuous time during World War II, the company introduced the 356, which was made in a sawmill in Austria. There were only 52 of these cars built to start. By 1950, the company had acquired space to begin making more vehicles. That same year, dealers in America began placing orders for Porsche vehicles.
In only six short years, Porsche had built 10,000 vehicles and had introduced the Spyder, the Carrera, and Speedsters. It became clear from then that the company was set to be a major success – more so than they already were.
In 1964, the 911 was introduced to the lineup for only $5,500. After it was introduced, the company quickly introduced more unique features such as Sportomatic semi-automatic transmission and a larger engine. Other models such as the 914, 924, 928, and 944 were introduced. The 944 was another one of Porshce’s most popular cars.
In 1989, the company outgrew its original factory and purchased a new, larger one. This meant further innovation could be made on Porsche vehicles. From then on, Porsche has celebrated many milestones and created many more new generations of their most popular models and continues to be one of the most elegant and innovative luxury brands on the market.
The Porsche logo has undergone minor, yet significant changes in its history. Meant to look like a crest, the logo has mostly always featured a horse, the location of where the company was founded, the name of the company, and its signature colors – burgundy and black. There are three antlers in each upper left and bottom right corners, enhancing the crest-like image. According to 1000 Logos, the logo was derived from the Wurttemberg-Hohenzollern State crest that was created in 1922 and modified in 1948. With the iconic logo, it’s hard to not recognize the Porsche logo.
Porsche is known for its high sales to a diverse consumer base, especially in the United States. Although they are a global company that has had success on an international scale, the United States is one of their highest selling territories. According to statistics from CarSalesBase, the company sold 60,000 cars in the U.S. for the first time in 2019. Since 2000, the company has sold over 840,000 vehicles. In 2021, the company sold 301,915 vehicles across the world.
Many Different Models
Porsche has a unique selection of vehicles available for purchase. Here’s a list of the ones you can currently buy in the United States:
Porsche 718 - asking prices starting at $60,500
Porsche 911 - asking prices starting at $101,200
● 718 Cayman
● 718 Boxster
● 718 Cayman T
● 718 Boxster T
● 718 Cayman S
● 718 Boxster S
● 718 Cayman GTS 4.0
● 718 Boxster GTS 4.0
● Boxster 25 Years
● 718 Cayman GT4
● 718 Spyder
● 718 Cayman GT4 RS
● The new 911 Carrera
● The new 911 Carrera Cabriolet
● The new 911 Carrera 4
● The new 911 Carrera 4 Cabriolet
● The new 911 Carrera S
● The new 911 Carrera S Cabriolet
● The new 911 Carrera 4S
● The new 911 Carrera 4S Cabriolet
● 911 Targa 4
● 911 Targa 4S
● 911 Carrera GTS
● 911 Carrera GTS Cabriolet
● 911 Carrera 4 GTS
● 911 Carrera 4 GTS Cabriolet
● 911 Targa 4 GTS
● 911 Edition 50 Years Porsche Design
● 911 Turbo
● 911 Turbo Cabriolet
● 911 Turbo S
● 911 Turbo S Cabriolet
● 911 GT3
● 911 GT3 with Touring Package
Each model is available in different versions. For more information, visit here.
Most Popular Model
The Porsche 911 has always been the best selling Porsche model. In its long history, it has hundreds of thousands of models. The 911 is characterized by a “rear-mounted flat-six engine and originally a torsion bar suspension.” It also has a long history in the racing world, being one of the most popular Porsches on the racetrack.
Although they are a European company, their success has known no boundaries. Porsche vehicles are sold all over the world. The United States is one of the largest markets, along with Europe. The cars are made in factories across Germany, mainly in Zuffenhausen where the main factory and headquarters are located. This is a suburb of Stuttgart.
Porsche’s website describes how involved they are in creating a more sustainable world:
“Sustainable development is a key element of the Porsche Strategy. In line with this, we avoid and reduce CO2 emissions across the value chain. Our efforts include using green energy in our production facilities and offering hybrid and fully electric vehicles. In addition to these initiatives, we have developed Porsche Impact. The aim is to offer our customers the opportunity to offset their CO2 emissions from driving by directly funding certified offsetting projects. We at Porsche lead by example and off-set the emissions of our internal fleet.”
“Looking ahead, becoming better and more efficient – Porsche’s efforts in this respect do not only focus on the development, production, and sale of highly emotive premium sports cars that inspire our customers around the globe…We show that efficiency and social responsibility do not have to contradict each other.”
Porsche believes in putting safety first for their customers. They test all of their cars to the furthest extent possible, ensuring that they are equipped with all the latest safety features – both on the regular road and on the racetrack.
Some examples of their safety features are:
- Park Assist
- Lane Warning Assistance Systems
- Adaptive Cruise Control
- Hill Control
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