If you’re a fan of luxury exotic cars, you probably are well-versed in Maserati cars. Like many other luxury brands, they are known for their speed and sleekness. However, this article will tell you what sets Maserati apart from other car manufacturers.
How the Company Got Started
Maserati was founded in Bologna, Italy in 1914 by the Maserati brothers. Following in their father’s footsteps, the brothers had a love for racing cars that were fast and unique. This led them to create Maserati, which started out only making race cars with various cylinder engines. Their first car, the Tipo 26, was created by Alfieri, Ernesto, and Ettore Maserati in 1926.
The company has changed hands several times, being owned by the Orsi family, Citroen, De Tomaso, and other large companies. They had a significant impact on the racing industry before retiring in 1957. However, they continued to make stellar racing cars for individuals that were in the private racing industry.
Maserati has been known as a luxury brand since their origins. Currently, they have a small lineup of exquisite cars that are some of the best selling in the world.
The Logo
The Maserati logo represents the rich tradition and history that the company takes pride in. The trident emblem was created by the Masearti brothers to represent their hometown of Bologna, which is also the home of the Fountain of Neptune. Although it has been changed several times, the color scheme and famous trident has remained the center of focus until recently. In 2015, the navy blue and red was removed to create a sleeker look with a solid black logo that featured the name of the company and the trident.
Sales
Maserati started out small in the American market, beginning in 2002. According to CarSalesBase, the company saw a massive increase in sales from 2013-2014, where they went from selling (on average) between 1,000-2,000 cars per year to over 12,000. Unlike other brands, their sales survived the global economic crisis of 2008 and remained relatively popular. As demand for large vehicles in the American market grows, the company will undoubtedly continue to see an increase in sales.
Unlike the American market, the European market has seen decreases in sales. The market prefers smaller, more economically and environmentally friendly vehicles, which caused the company to introduce new vehicles to fit their needs better. It is unclear whether these efforts will pay off. Sales did increase by almost 1,000 vehicles from 2020 to 2021, indicating that they are taking off in a semi post-pandemic world.
Many Different Models
Maserati continues to expand their line of exclusive, exotic luxury cars each year. Right now, they have four vehicles to suit the needs and wants of every customer. Here’s a list of the ones currently available:
Model | Avg Asking Price | Picture | Description |
Used:$61,377 New: $79,400 |  | Enjoy a thrilling combination of legendary on-road performance and off-road capabilities in a Maserati luxury SUV. More than beautiful and capable, it’s also the fastest designer SUV in its class.” | |
Used: $44,482 New: $76,200 |  | “Enjoy a unique combination of style, luxury, power and thrilling sports-car handling. Get to know the Maserati Ghibli sedan — the fastest sedan in its class.” | |
Used: $42,990 New: $96,000 |  | “Experience a captivating blend of race-bred performance and sophisticated style in a full-size Maserati luxury sedan. It features a high-quality Bowers & Wilkins sound system and Ermenegildo Zegna seating materials.” | |
Used: $196,000 New: $212,000 |  | “The MC20 super sports car pushes the boundaries of time. The first-ever exotic race car from Maserati, it enables a special breed of owner to race audaciously into a brave new future.” |
All pictures are from www.maserati.com.
Most Popular Model
Currently, the most popular Maserati model is the Levante. According to Top Speed, the model sold over 18,000 units worldwide – making it one of the best selling luxury SUVs across the board.
Throughout the company’s history, they have produced many fan-favorite models like the A6GCS/53, 3500 GT, Ghibli, Tipo 61, Merak, MC12, Quattroporte, and GranTurismo. However, there is one that stands out among the rest – the Alfieri. Named after the company’s founder, the Alfieri is a stunning two-door coupe known among Maserati lovers as one of the best models ever created. It was released in 2018.
Geographic Popularity
As an Italian company, Maserati designs, makes, and manufacturers all their cars in Modena, Italy. They export to countries around the world, with their most popular markets being Europe and North America.
Sustainability
Like many car companies right now, Maserati is focused on being as sustainable as possible through their manufacturing and design efforts. They have released several of their most popular models in an electric or hybrid version, most notably the Ghibli. In an interview with AE World, Francesco Tonon (the Maserati Head of Production Planning), stated: “The launch of the Ghibli Hybrid is a milestone for Maserati because we are entering a new era. We are writing a new book and the Ghibli Hybrid represents the first chapter as it is the first hybrid model by Maserati. Ghibli Hybrid is the link between a past of internal combustion engines and an electric future. When we started thinking about this project, at the beginning of 2018, the goal was to create a car that was able to deliver efficiency and at the same time, enhance the performance.”
Safety
Maserati offers some of the most top-of-the-line safety features, including:
- Highway Assist System
- Lane Keeping Assist
- Active Blind Spot Assist
- Forward Collision Assist
- Adaptive Cruise Control
- 360 Surround View Camera
- Traffic Sign Recognition
Looking to sell a Maserati? We’ll buy it
After learning all about how valuable Maserati cars are, are you looking to sell your old one? If so, let us help you. Zippy Cash for Cars can help you get the best value for your money with our services, leaving you with enough funds to purchase a brand new Maserati with ease. For more information on how to sell your Maserati with us, contact us here.
