How the Company Got Started
Founded in 1922 as the “Swallow Sidecar Company,” the company that would eventually become known as Jaguar evolved quickly to become one of the world’s leading luxury brands. The founders were William Lyons and William Walmsley. After 20 years of operating under the Swallow Sidecar Company brand, the company switched to the name Jaguar in 1945 in order to not be confused with any other international companies.
Originally selling motor panels, the company operated as a steel manufacturer for several years. The first few vehicles that were produced did not emerge until 1948. After that, the models XK120, XK140, XK150, and the E-Type were created. The company operated with several slogans at the time, all of which embodied things like the lustrous exteriors and interiors they were known for.
By the 1950s, Jaguar had made history in other areas besides creating unique luxury vehicles. They had become involved in the racing scene; a Jaguar vehicle won the Le Mans 24 hours race twice – in 1951 and 1953.
In 1965, the company was merged with the British Motor Company (which underwent several name changes in a short period) due to financial concerns. However, this did not last forever. By 1984, the company was independent again but to no avail. The mid-late 1980s brought some tumultuous times to the company, leading them to be purchased by the Ford Motor Company in 1989. In 2008, the company once again was sold to Tata Motors and merged with Land Rover, another British motor company.
Influence of Other Companies
Jaguar is owned by Tata of India, which also owns the Land Rover company. Both of these companies used to be owned by Ford Premium Auto Group. Because these two companies often work together, they have a strong customer base that helps to drive up sales.
The Logo
The Jaguar logo was originally much different from the one that the world is familiar with today. In 1922, the first logo featured a blue circle with the words “Swallow Sidecar Company,” which was the name of the first organization that Jaguar cars were created under. In 1945, the logo was changed to feature “Jaguar” and a depiction of the jaguar animal. Since then, the logo has been slightly altered but has stayed true to its sleek and classic look by featuring a total chrome look. In 2012, the logo was finalized to its most recent one – a more muscular-figured jaguar with a broader chrome font.
Sales
According to CarSalesBase, Jaguar has sold slightly over 580,000 vehicles in the United States since 2000. Their sales peaked in the late 90s, reaching the highest they had ever been. At the highest, the company was selling over 60,000 vehicles per year. These sales rivaled the growth percentages seen in the late 1940s, when the company saw up to almost 500% growth. Aside from these high peaks, Jaguar had consistently seen smaller fluctuations throughout the decades, as well. Overall, the company has done extremely well since they were introduced to the market.
Many Different Models
Jaguar has a wide selection of vehicles. Here’s a list of the ones currently available:
Model | Avg Asking Price | Picture | Description |
Used: $36,785 New: $50,900 |  | The F-Pace is described as “progressive and assertive,” and “extraordinary.” It features an almost 12” large-scale navigation screen, upgraded exteriors, and comfortable, spacious interiors. | |
Used: $34,995 New: $41,800 |  | The E-Pace is a compact SUV model that is known for its “agility and dynamic driving.” It features LED headlights, heated front seats, 18” wheels, and more. It also comes in a sports model. | |
Used: $49,700 New: $69,200 |  | The I-Pace is a luxury all-electric SUV. It is described as “elegant and aerodynamic.” It has a large, spacious interior that can seat up to five people. | |
Used: $39,000 New: $71,300 |  | The F-Type is the ultimate sports luxury vehicle from Jaguar. It is described as “unyielding power meets undeniable sophistication.” It has a 5.0L, 44HP Supercharged V8 engine. It is also available in a convertible model. | |
Used: $14,979 New: $45,300 |  | The Jaguar XF is described as a “stunning combination of presence and performance.” It can seat up to five people, features all-wheel drive, and can connect to both Apple CarPlay and Android Auto. |
Most Popular Model
According to CarSalesBase, there are two Jaguar models that have been extremely successful for the company in the United States – the E-Pace and the F-Pace. Statista reports that in 2019, the F-Pace was the most popular model across the globe for the car company, selling over 48,000 units. The E-Pace came in second place that same year, selling almost 43,000 units.
Geographic Popularity
Jaguar cars are only made in a select few places around the world – Austria and the United Kingdom. Despite their limited manufacturing locations, Jaguar vehicles are sold across the world. Between 2019 and 2020, Europe’s sales numbers had eclipsed the North American market significantly for the first time – specifically for the United Kingdom. According to Statista, Jaguar took over as the “leading UK car producer.” in 2018.
Sustainability
Sustainability is extremely important to Jaguar, as they have a long history of being one of the most sustainable car companies in the world. Their website boasts their mission, which is “A world of zero emissions, zero accidents, zero congestion.” They also state, “Our ambition is to make our societies safer and healthier, and our environments cleaner through relentless innovation. Adapting our products and services to the rapidly-changing world around us.”
Since 2007, they have actively worked to:
- Reduce CO2 emissions per vehicle by over 50%
- Collect data on what causes wrecks involving Jaguar vehicles
- Achieve zero-tailpipe emissions
- Test Green Light optimized Speed Advisory (GLOSA) technology
- Remove disposable and single-use items from packaging sent out by factories
As a whole, the Jaguar and Land Rover companies aim to produce zero-carbon emissions, across the board, by 2039. Specifically for Jaguar, they aim to be an all-electric luxury brand by 2025. The company already offers one electric vehicle that is available in the United States, with plans to increase this on a global scale soon.
Safety
All of the new Jaguar models are equipped with the latest updated policies and safety features, most notably the “Jaguar Elitecare,” which includes:
- New Vehicle Limited Warranty
- Complimentary Scheduled Maintenance
- 24-Hour Roadside Assistance
- Jaguar InControl Remote & Protect
Other safety features include:
- Emergency Braking
- Cruise Control and Speed Limiter
- Electric Power Assisted Steering
- All Surface Progress Control
- Hill Launch Assist
- JaguarDrive Control with Adaptive Surface Response
- Dynamic Stability Control
- Lane Keep Assist
- Blind Spot Assist
- Rear Traffic Monitor
- Traffic Sign Recognition and Adaptive Speed Limiter
- Front and Rear Parking Aid
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