As one of the smaller luxury brands in the automotive industry, Genesis is sometimes mistaken for a less popular brand. However, they have an established history of providing sleek, luxurious vehicles to their customers underneath their parent company Hyundai. Keep reading to learn more about the Genesis brand.
How the Company Got Started
Developed in 2003, the Genesis idea was the brainchild of the brilliant engineers at Hyundai. The company is based in South Korea, where the headquarters is also located. However, the first model was not introduced into the automotive market until 2007.
Genesis officially launched as its own company in 2015, after almost a decade of planning and brainstorming, as the luxury division of Hyundai Motor Group. They launched with only one vehicle, the Genesis G90, which is a sedan that rivals models of Audi and Lexus. This Genesis stand-alone brand was highly sought after for clients.
In an interview with Yahoo News, the spokesman for the company, said “‘The customers have told us they want this brand. They say, “I want the Genesis badge.” Some genesis customers have been re-badging their cars as Genesis on their own.’”
They have received rave reviews from customers and governing automotive bodies like JD Power and IIHS Top Safety Picks.
The Logo
The Genesis logo has always been one that has well-represented the luxury vehicles the company creates. With a monochromatic black, gray, and silver color scheme, the logo represents the luxury that drivers get when they purchase a Genesis. Although the logo was redesigned in 2015 and 2020, it has still remained relatively the same. The most recent one, designed in 2020, is a simplified version of the previous two. It includes the famous wings and diamond shape with the name of the company in it.
Sales
According to CarSalesBase, the company has sold a little over 125,000 vehicles since they were established as their own company in 2015. The chart below depicts the many peaks and valleys that the company has seen since launching in the United States. Every other year, sales seemed to experience a major increase, with 2021 being their highest year yet. Their growth percentage reflects this as well. In fact, Car and Driver found that sales were up 75% for the first two months of 2021 compared to 2020. There is no doubt that Genesis will continue their upward sales streak in 2022.
Many Different Models
Genesis has a wide selection of vehicles available for purchase. Here’s a list of the ones currently available worldwide:
Model | Avg Asking Price | Picture | Description |
Used: $33,990 New: $45,457 |  | The G70 is the company’s most economical vehicle, and also one of the most efficient. It gets up to 21/31 City/Highway MPG and has 252 horsepower. The car has “unmistakable styling,” “advanced safety,” and “an overall thrilling experience.” | |
Used: $24,526 New: $48,250 |  | As one of Genesis’ most spacious vehicles, the G80 provides drivers with unmatched luxury in a sedan. It gets up to 23/32 City/Highway MPG and up to 300 horsepower. | |
Used: $23,992 New: $74,950 |  | The G90 is the most recognizable of all the Genesis vehicles, simply because of its sleekly designed front. It is perfect for families. It can get up to 17/24 City/Highway MPG and up to 365 horsepower. | |
Used: $51,990 New: $67,998 |  | The GV70 is one of Genesis’ sleek SUV models. It features a gasoline 2.5 Turbo engine and 8-speed transmission, along with upgraded safety and technology features. | |
Used: $54,100 New: $69,590 |  | The GV80 is a high-performance SUV that is perfect for individuals or families. It features all-wheel drive and electronic slip differentials. It is also the world’s first vehicle to feature Active Road Noise Control Technology. |
Other models are available in other countries, such as the:
- GV60
- G70 Electrified
- G80 Electrified
Most Popular Model
The most popular Genesis model is the G70, according to Motor Trend. It is considered the “entry-level Genesis sedan” with an affordable price and customizable features. This model has survived many controversies, including being the vehicle that popular golf star Tiger Woods had a wreck in. While the effectiveness and safety of the vehicle was called into question, they
Geographic Popularity
Because Genesis is a South Korean-based company, all of their cars are manufactured there. According to CarSalesBase, the company does not have any intention of manufacturing their vehicles at any other factories or expanding their manufacturing plant outside of South Korea.
Sustainability
Since its origins, the Hyundai company has promoted sustainable values to help eliminate the pollution and contributants from their factories that could potentially harm the environment. However, since Genesis branched out on their own in 2015, the company has had to come up with its own endeavors for sustainability.
In 2021, the company announced that they would be launching a line of electric vehicles. This “vision of electrification for a sustainable future” is part of their efforts to become a more sustainable company. Part of their platform included releasing a video called “Futuring Genesis,” which can be viewed here. The video talks about their efforts toward creating a more sustainable future for drivers:
- Being completely carbon neutral by 2035
- Releasing dual electrification vehicles equipped with a new fuel cell and battery EV
- Creating new, higher power output systems
- Using lithium-ion batteries to create more efficient systems without sacrificing performance
They also aim to provide “sincere interactions with [their] customers through its [new] EV lineup and for its drivers as a luxury brand.”
Overall, Genesis seems genuinely interested in bettering their products for the good of the environment.
Safety
All new Genesis cars are equipped with the latest safety features and equipment. However, vehicles can be customized to add more enhanced features. Their main safety program is called “Genesis Smart Sense,” which is an all-inclusive technology. Some examples of features that this technology includes:
- Lane Keep Assist – helps drivers detect when the vehicle drifts out of the lane that it is in.
- Smart Cruise Control with Stop/Start Controls – helps drivers “maintain distance and speed.”
- Blind Spot Detection with Rear-Cross Traffic Alert – helps drivers stay alert when during lane changes or when an object is present in the lane they are turning into.
- Automatic Emergency braking with Pedestrian Detection – helps drivers avoid collision by finding slow vehicles and enacting the automatic bakes.
- High Beam Assist – automatically switches from high to low beams as another car approaches.
- Driver Alert Attention – helps to fight “driver fatigue or distraction” by issuing “a visual and audio alert suggesting the driver take a break when necessary.”
- Advanced High-Strength Steel
- Body Stiffness and Rigidity that “helps reduce noise and enhances handling, control, comfort and, above all, safety.”
- 9-Airbag System
- Integrated Memory System
- Full-Color Heads-Up Display
- Electronic Park Braking
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